Written by James Campanin

Written by James Campanini, GM International, BlueJeans 

Whether it’s Skyping grandma, FaceTiming friends, or using Periscope, live two-way video is playing an increasingly central role in everyday lives. However, while many understand the benefits of live video, it is a communication tool that is yet to be fully embraced in the workplace.

Video conferencing improves remote collaboration by removing barriers, and increasing productivity. It also has the power to bring the human factor to collaboration between colleagues, customers and prospects so that employees can continue to build strong relationships regardless of whether they’re in the office, at a coffee shop, or at home.

Beyond communication

Live video is an enabling technology, helping employees to communicate in a much more effective way. By using live video a multinational can leverage the very best of its global talent pool to work on a project regardless of location and without physical presence. Thanks to advances in technology, the live video experience is becoming increasingly seamless. Building working relationships and fostering collaboration amongst globally diverse groups will only help employees become more connected, productive, motivated, and competitive.

Video also widens the talent pool that businesses can choose from. BlueJeans’ recent research found that 24% see video as an enabler to interview candidates and source talent remotely. While 71% agree that that diversity can be realised by bringing together different groups more easily through live video.

Save time and money

Live video also helps both employees and employers save time. In recent months, unfortunately, train strikes and delays have become an increasingly regular ocurrance. We’ve seen the ongoing Southern Rail debacle continue as well as issues with the likes of Virgin Trains too. As we approach the winter months, challenges with travel are likely to continue to worsen – rail or otherwise.

Technology has enabled remote workers to be just as effective as those working in the office. With smartphones, apps and cloud-based document storing, employees working away from the office are at no disadvantage. Equipping employees with the tools to get their jobs done, wherever they are, will in turn boost engagement and productivity, saving organisations money.

As the world continues to become increasingly connected, live video has the potential to transform the workplace, increase collaboration and drive efficiencies; saving time, and reducing business costs. The time is now for all businesses to follow the innovative few and make live video part of their 2017 strategy.