Simon Reindl, Director at Advanced Product Delivery

Written by Simon Reindl, Director at Advanced Product Delivery


There is a high degree of overlap with approach of Design thinking and Agile, particularly Scrum. The emphasis on using an empirical process with fast feedback to confirm ideas is similar. There is a natural alliance between the Design and Product focus of Agile frameworks, particularly Scrum.

There are broadly three modes of working, with the optimal value having the UI/UX professionals working as part of the Development team.

Design Thinking

Design thinking is a human centred rapid prototype innovation framework. It was adapted for business purposes by David M. Kelley from Stanford. It is based on the understanding that design problems are in [..]

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